Study: Those Social Media Logos On TV Actually Work

There is hardly a program or ad on TV these days that doesn't ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there's a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show's or brand's Facebook page or tweeted about what they saw on TV after seeing one of these logos.

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